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Home Country Taiwan The Effect of Music and Involvement on Ad Effectiveness Program Fulbright Visiting Scholar Program Program Country Taiwan Grant Activity Type Research Discipline Business Academic Year 1992-1993 Flex No Scholar type Non-U.S. (Visiting) Scholar Project Title The Effect of Music and Involvement on Ad Effectiveness Scholar Information Grantee Chein-Huang Lin Title Professor Institution National Central University Department Department of Business Administration Host Institutions Institution University of California, Berkeley Faculty Professor David A. Aaker Host Department School of Business Institution University of California, Berkeley Faculty Professor James M. Carman Host Department School of Business
The Effect of Music and Involvement on Ad Effectiveness Program Fulbright Visiting Scholar Program Program Country Taiwan Grant Activity Type Research Discipline Business Academic Year 1992-1993 Flex No Scholar type Non-U.S. (Visiting) Scholar Project Title The Effect of Music and Involvement on Ad Effectiveness Scholar Information Grantee Chein-Huang Lin Title Professor Institution National Central University Department Department of Business Administration Host Institutions Institution University of California, Berkeley Faculty Professor David A. Aaker Host Department School of Business Institution University of California, Berkeley Faculty Professor James M. Carman Host Department School of Business