The Effect of Music and Involvement on Ad Effectiveness
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
The Effect of Music and Involvement on Ad Effectiveness
Scholar Information
Department
Department of Business Administration
Host Institutions
Faculty
Professor David A. Aaker
Host Department
School of Business
Faculty
Professor James M. Carman
Host Department
School of Business