A Transpositional Hermeneutic of TV Commercials by American and Chinese Consumers
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Specialization
Communications
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
A Transpositional Hermeneutic of TV Commercials by American and Chinese Consumers
Scholar Information
Title
Professor and Chair
Host Institutions
Host Department
Department of Communications Studies