Being a Friend to Service Employees Versus Other Customers: Does it make Any Difference to the Customer-Firm Relationship? A Cross-Cultural Perspective

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Lecturer, Research
Discipline
Specialization
Marketing
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Being a Friend to Service Employees Versus Other Customers: Does it make Any Difference to the Customer-Firm Relationship? A Cross-Cultural Perspective

Scholar Information

Grantee
Mohamed Hassan
Title
Assistant Professor
Host Institutions
Faculty
Salah Hassan
Host Department
English Department