Determinants of Mobile Advertising Attractiveness and its Impact on Brand-Related Outcomes

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Marketing
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Determinants of Mobile Advertising Attractiveness and its Impact on Brand-Related Outcomes

Scholar Information

Grantee
Elif Karaosmanoglu
Title
Vice-Dean(Academic)&Assoc.Prof
Host Institutions
Faculty
P Kannan
Host Department
Marketing