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Home Country Egypt The Role Played by Electronic Word of Mouth, Website Usability on Customer Behavior Intention Program Fulbright Visiting Scholar Program Program Country Egypt Grant Activity Type Research Discipline Business Academic Year 2009-2010 Dates September 2009 - December 2009 Flex No Scholar type Non-U.S. (Visiting) Scholar Project Title The Role Played by Electronic Word of Mouth, Website Usability on Customer Behavior Intention Scholar Information Grantee Samaa Attia Title Lecturer Institution British University in Egypt Host Institutions Institution Columbia University Faculty Bernd Schmitt Host Department Department of Marketing
The Role Played by Electronic Word of Mouth, Website Usability on Customer Behavior Intention Program Fulbright Visiting Scholar Program Program Country Egypt Grant Activity Type Research Discipline Business Academic Year 2009-2010 Dates September 2009 - December 2009 Flex No Scholar type Non-U.S. (Visiting) Scholar Project Title The Role Played by Electronic Word of Mouth, Website Usability on Customer Behavior Intention Scholar Information Grantee Samaa Attia Title Lecturer Institution British University in Egypt Host Institutions Institution Columbia University Faculty Bernd Schmitt Host Department Department of Marketing