Jukka Luoma

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Configuring Marketing Actions and Engaging with Competitors: An Action Oriented Approach to Market Competition

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Business, Management, & Marketing
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Configuring Marketing Actions and Engaging with Competitors: An Action Oriented Approach to Market Competition

Scholar Information

Grantee
Jukka Luoma
Title
Doctoral Student
Host Institutions
Faculty
Ming-Jer Chen
Host Department
Strategy, Ethics and Entrepreneurship