Application Deadline U.S. citizens: 2025-26 Fulbright U.S. Scholar Competition Deadline is Monday, September 16, 2024 at 5 PM EST. Find out more.
Home Country North Macedonia MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY Program Fulbright Visiting Scholar Program Program Country North Macedonia Grant Activity Type Research Discipline Communications Specialization Digital Comm & Media/Multimedia Academic Year 2023-2024 Dates August 2023 - May 2024 Flex No Scholar type Non-U.S. (Visiting) Scholar Project Title MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY Scholar Information Grantee Anita Ciunova Shuleska Title Professor Institution Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje Host Institutions Institution University of Kentucky Faculty Chike Anyaegbunam
MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY Program Fulbright Visiting Scholar Program Program Country North Macedonia Grant Activity Type Research Discipline Communications Specialization Digital Comm & Media/Multimedia Academic Year 2023-2024 Dates August 2023 - May 2024 Flex No Scholar type Non-U.S. (Visiting) Scholar Project Title MONETARY AND NON-MONETARY SALES PROMOTION IN SOCIAL MEDIA BRAND-RELATED CONTENT: THE EFFECT ON PERCEIVED ACTION BENEFITS, BRAND EXPRESSION, CUSTOMER BRAND ENGAGEMENT AND LOYALTY Scholar Information Grantee Anita Ciunova Shuleska Title Professor Institution Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje Host Institutions Institution University of Kentucky Faculty Chike Anyaegbunam