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Steven Stralser, Adjunct instructor
University of Arizona
Lecturing: Business Administration
Hungary
September 1999-February 2000

Stralser in front of the Budapest University of Economic Sciences

"An important cultural and ideological trademark of the United States . . . is the encouragement, fostering and support of entrepreneurial endeavors," explains Steven Stralser, a 1999-2000 Fulbright grantee to Hungary. An adjunct instructor of marketing at the University of Arizona, Stralser is passionate about his field and was delighted to share his enthusiasm with students of the University of Miskolc and Budapest University during his five-month grant. The scholar introduced American concepts of and strategies for business development and marketing to his Hungarian students and also learned how Hungarian professors teach their business students. With years of experience as a professor and entrepreneur, Stralser was able to provide advice about creating, developing and launching new companies and business ventures.

While conditions were sometimes difficult and supplies hard to come by, Stralser felt that Hungary was a perfect setting in which to teach the concepts of entrepreneurship. For years, economic and cultural factors in Hungary have supported a free market. The universities there have recognized the value of teaching business practices on the university level and are leading the way in supporting business training and education. The business community understands how valuable the development of new and small businesses can be for its success. Therefore, the environment was extremely receptive to a Fulbrighter with Stralser's background

Considering the emergence of what is known as the global economic community, Stralser feels it is important for professors to share their expertise cross-culturally. Becoming an instructor in another part of the world allowed him to exchange ideas and discuss educational and business opportunities with others in his field across cultural, institutional and economic boundaries.

He considers the Fulbright Scholar Program "the gold standard in terms of teaching exchange programs," an excellent way to expand perspective and gain international experience.

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The Fulbright Program is sponsored by the Bureau of Educational and Cultural Affairs of the US Department of State. CIES is a division of the Institute of International Education

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