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Elyse Levine, Marketing and Communications Consultant, USAID, San Salvador, El Salvador
Lecturing and Research: Introducing Social Marketing Curricula to Public Health Students in El Salvador via Lectures and Related Research Assignments
Host: Jose Simeon Canas Central American University, Department of Public Health, San Salvador, El Salvador
July 2000-April 2001

 

Elyse Levine with her husband Steven Bernstein and their two children Jonathan and Maya

The purpose of Elyse Levine's Fulbright project in El Salvador was to introduce social-marketing concepts to public health campaigns in that beautiful but war-ravaged country. In times of war, or following a natural disaster, "people tend to be more careless, and indulge in unsafe sex," she says.

Levine, who lectured at the Universidad Centroamericana and worked with an AIDS education project aimed at middle-school students from July 2000 through June 2001, experienced the thrill of engaging in work that seemed to be having an impact. She helped to craft a strategy, in partnership with students, that could become a model for the country, and that will inform her future work.

But the highlight of Levine's and her husband's time in El Salvador has been their decision to complete their family there. Levine and Steven Bernstein, who manages project audits for the U.S. Agency for International Development in the region, both feel an affinity for the country's "brave and lovely people," she says; and their adoption of Jonathan and Maya gives them "long-lasting ties" to the country. Levine was a senior research associate for a health communications and marketing firm in Silver Spring, Maryland, before embarking on her Fulbright project.

Neighbors

Levine says affordable child care and local attitudes toward child-rearing make it possible for a family with children to have a good quality of life in San Salvador despite high crime rates and social instability. But her work was fraught with challenges-ranging from a dearth of Spanish-language textbooks to the need to travel in convoys. Her colleagues are still haunted by a 1989 raid on the university in which eight people, including six Jesuit priests, were killed. And in the first two months of 2001, a series of devastating earthquakes killed 1,500 people, left thousands homeless, and shut down the schools in her AIDS education project for months.

"This experience touches and changes you in countless ways," she says. It has left her with "a better understanding of the challenges brought about by the sheer magnitude of discrepancies between the 'haves' and the 'have-nots' in developing countries"-and the extent to which a natural disaster, such as an earthquake, "makes it worse."

And she is not rushing home; the family will stay on for at least another year, she says. "Now I'm hooked on international work."

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The Fulbright Program, sponsored by the U.S. Department of State’s Bureau of Educational and Cultural Affairs, is the U.S. government’s flagship international exchange program and is supported by the people of the United States and partner countries around the world. For more information, visit fulbright.state.gov.

The Fulbright Scholar Program is administered by CIES, a division of the Institute of International Education.

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