Applying Brand Audits to Assess Brand Health
Program
Fulbright U.S. Scholar Program
Grant Activity Type
Lecturer, Research
Specialization
Business, Mngmt, & Marketing
Dates
-
Award Title
12136-AU|Fulbright-Management Center Innsbruck (MCI) Visiting Professor
Project Title
Applying Brand Audits to Assess Brand Health
Scholar Information
Title
Professor and Chair
Department
Department of Marketing and Entrepreneurship
School
College of Business Administration