When Do Consumers Don the Sellers' Hat Versus the Buyers' Hat? An Empirical Study on Buyer/Seller Perspective Taking on Consumers in Transactions Involving Trad

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Marketing
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
When Do Consumers Don the Sellers' Hat Versus the Buyers' Hat? An Empirical Study on Buyer/Seller Perspective Taking on Consumers in Transactions Involving Trad

Scholar Information

Grantee
Rahul Sett
Title
Assistant Professor
Host Institutions
Faculty
Dipankar Chakravarti
Host Department
Marketing