Industrial Market Segmentation Under a Competitive Structure

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Marketing Research
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Industrial Market Segmentation Under a Competitive Structure

Scholar Information

Grantee
Ming Chih Tsai
Title
Director and Professor
Host Institutions
Faculty
Diane Johnson
Host Department
Department of Management and Marketing