Comparative Study of Customer Innovation in the Service Industry

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Specialization
Business, Management, & Marketing
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Comparative Study of Customer Innovation in the Service Industry

Scholar Information

Grantee
Yonggui Wang
Title
Professor and Head
Host Institutions
Faculty
Yuxin Chen
Host Department
Department of Marketing