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Home Country United States An Investigation of Measurement Validity and Cultural Bias Issues in Cross-Cultural Measurements of Marketing Constructs Program Fulbright U.S. Scholar Program Program Country Portugal Grant Activity Type Lecturer, Research Discipline Business Academic Year 2001-2002 Dates January 2002 - April 2002 Flex No Scholar type U.S. Scholar Project Title An Investigation of Measurement Validity and Cultural Bias Issues in Cross-Cultural Measurements of Marketing Constructs Scholar Information Grantee Paul Hensel Title Assistant Dean Institution University of New Orleans Host Institutions Institution University of Porto
An Investigation of Measurement Validity and Cultural Bias Issues in Cross-Cultural Measurements of Marketing Constructs Program Fulbright U.S. Scholar Program Program Country Portugal Grant Activity Type Lecturer, Research Discipline Business Academic Year 2001-2002 Dates January 2002 - April 2002 Flex No Scholar type U.S. Scholar Project Title An Investigation of Measurement Validity and Cultural Bias Issues in Cross-Cultural Measurements of Marketing Constructs Scholar Information Grantee Paul Hensel Title Assistant Dean Institution University of New Orleans Host Institutions Institution University of Porto