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Home Country United States Lecturing on Consumer Behavior and Global Marketing; Research on Effects of Celebrity Ads Cross-nationally Program Fulbright U.S. Scholar Program Program Country China Grant Activity Type Lecturer, Research Discipline Business Academic Year 2004-2005 Dates September 2004 - February 2005 Flex No Scholar type U.S. Scholar Project Title Lecturing on Consumer Behavior and Global Marketing; Research on Effects of Celebrity Ads Cross-nationally Scholar Information Grantee Paul Chao Title Professor Institution Eastern Michigan University Host Institutions Institution Zhongshan University
Lecturing on Consumer Behavior and Global Marketing; Research on Effects of Celebrity Ads Cross-nationally Program Fulbright U.S. Scholar Program Program Country China Grant Activity Type Lecturer, Research Discipline Business Academic Year 2004-2005 Dates September 2004 - February 2005 Flex No Scholar type U.S. Scholar Project Title Lecturing on Consumer Behavior and Global Marketing; Research on Effects of Celebrity Ads Cross-nationally Scholar Information Grantee Paul Chao Title Professor Institution Eastern Michigan University Host Institutions Institution Zhongshan University