Maha Moustafa Mourad

Home Country
Egypt

Cross Cultural Analysis of the Determinants of Brand Equity in Service Industries: Comparison Between Higher Education Services in Egypt and United States

Program
Fulbright Visiting Scholar Program
Program Country
Egypt
Grant Activity Type
Research
Discipline
Business
Academic Year
2006-2007
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Cross Cultural Analysis of the Determinants of Brand Equity in Service Industries: Comparison Between Higher Education Services in Egypt and United States

Scholar Information

Grantee
Maha Moustafa Mourad
Title
Assistant Professor
Institution
Misr International University
Department
Faculty of Business Administration and International Trade
Host Institutions
Institution
George Washington University
Faculty
Dr. Salah Hassan
Host Department
Department of Marketing